Know where to focus your next conversation.

Understand relevant buying signals.

Intent data helps your team recognise topics and solutions that business audiences are researching. Use those signals alongside your ideal customer profile to prioritise relevant accounts and plan more useful outreach.

Digital analytics dashboard showing audience activity

Focus on the right accounts.

Combine account fit, topic relevance and engagement to build a clearer view of where to focus. DemandXL helps align audience research with your campaign priorities.

  • Define your target audience and relevant topics
  • Review signals alongside account and contact data
  • Build focused campaign segments
Marketing engagement data reviewed on a tablet

Make your message more relevant.

Match content and outreach to the interests of your audience. Intent signals provide context for a conversation; they are not a guarantee that an account is ready to buy.

Buying signal insights analyzed across digital devices

Connect insight with action.

Plan coordinated content, email and sales follow-up around the signals that matter to your campaign. Talk to DemandXL about the audience, topics and outcomes you want to explore.

Discuss your intent data needs
Analysts interpreting audience performance reports